Despite it becoming very clear that traditional recruitment methods used by colleges have become a bit antiquated, simply creating content on an application like TikTok will not magically improve recruitment tactics. While many factors play a role in the success any college or university may have in marketing on social media platforms like this, there are some tricks to getting it just right. For example, keeping video content at the forefront since that’s often what helps an individual to stop and connect in the first place. Similarly, most of these applications are built on the popularity surrounding the 15 to 20 second videos that include this content. Unfortunately, that’s not a lot of time to make a connection before they move on to the next video, meaning it’s important to keep this content appealing and exciting.
The Digital Landscape Of College Search provided by Encoura, a company specializing in undergraduate digital marketing 
